A Unique Approach:We engage Latino and working class voters through creative and unique communication, and a person‐to‐person and neighbor‐ to‐neighbor education. We speak the language and understand the community because we represent the community. There are no short cuts. SOL goes door‐to‐door, school‐to‐school, and community‐by‐community educating and inspiring people to register to vote and then vote. SOL also has a unique brand and image it presents to motivate and encourage immigrant civic participation. We use images, frames and stories of real workers and their families to show how people like themselves are affected by issues and why they themselves should care and get involved. This approach highlights our shared remarkable stories of how we have improved and strengthened their lives and this country
Highly Effective:
Our validity rate is 17% higher than all other voter registration drives. Our costs are also lower than all other drives. That means we get more good registrations, for less. Through a stringent training and evaluation process we develop our “organizers” to be mobile, motivated, and energetic. We also recruit individuals with high standards of manners, respect, verbal skills, and honor. By organizing ourselves into teams we build camaraderie, and friendly competition. We also have an intense quality control system to both abide by the law as well as to maximize the quality of our work. We call new voters up to three to verify and ensure the accuracy of the registration. Periodically, we take our database for an independent audit of the results of our work.
